Brand & Community
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Growth Marketing
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Video Marketing Turned This Bootstrapped Startup into a Legendary HR Brand

October 26, 2021

Growth Marketing Camp, Ep. 34

With over 20k customers in 120 countries, BambooHR is a legend for not just its reach but the fact that it’s never taken $1 of outside capital.

Brenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as the company has grown, all with a clear path to strong ROI. Dig in!

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Rex Biberston
Brenton Williamson
Director of Brand Storytelling & New Channels