StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners.
One of the fastest-growing startups in Canada, StackAdapt was looking for a solution to eliminating the pains caused by employee-managed email signatures: “As our team was growing, it was getting increasingly difficult for us to manage our email signatures to fit our branding. We needed something that was centrally managed and easy enough for us to update on the fly,” says Christiana Marouchos, Director of Digital Marketing at StackAdapt.
After researching various solutions, the StackAdapt team chose Opensense: "For us, it was a combination of functionality and at a great price. We knew that Opensense was the best solution. After the initial kickoff call, it was very straightforward; Opensense designed an initial signature and provided some custom script to ensure our signatures and banners looked exactly how we wanted. I appreciated the team taking this extra step."
Aside from centrally managed email signatures, Christiana wanted a tool that could launch email banner ad campaigns: "We were looking for a way to promote our latest content from our team email signatures." Opensense's advanced banner targeting capabilities make it easy for marketers to drive more engagement to their best offers, content, and events using email banner ads in every email.
Christiana shares, "We knew we made the right choice with Opensense when we launched our first banner ad campaign. Once that happened, it was a no-brainer. The helpdesk is beautiful, and we've built a strong relationship with the team. I can't imagine using any other platform."
The StackAdapt Revenue team has made great use of Opensense email banner ads. Today, every single email their team sends is used promote the latest blogs, awards, webinars, and downloadable assets. According to Christiana, "we've had some great engagement while promoting our podcast, How Agencies Thrive."
Since onboarding of StackAdapt 3 years ago, there’s been 4X growth in the number of employees using Opensense. “We have more plans to expand our usage of Opensense throughout 2021 to align with the growth of our company and team. Besides the technicals of the product, another influential reason for re-signing with Opensense is the support we receive from Customer Success. I have the confidence to know that I can email the team at any point in time and they are very quick to respond and eager to help."