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Blog post thumbnail: The Future of Display Ads Includes Your Inbox (Opensense + RollWorks)
Integrations

The Future of Display Ads Includes Your Inbox (Opensense + RollWorks)

What if you could combine two of the largest, most effective channels for connecting to your audience in a B2B marketing world? By combining the power of web and email, marketers are able to target top accounts thanks to the RollWorks + Opensense integration.

Integrations
Building Personalized ABM Experiences with Marketo + Opensense Integration
Audience
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Blog thumbnail: GDPR is Here - Is Your Email Signature Ready?
Compliance & Security
GDPR is Here - Is Your Email Signature Ready?
GDPR creates concern around collection of personal data, obtaining consent, and telling people how it is being used. Email signatures present many challenges around GDPR (and opportunities). Being careless with your email signature, though, could lead to liability under the GDPR.
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Compliance & Security
Compliance
Blog thumbnail: 6 Ways Your Email Signature Can Butcher Your Brand
Brand Governance
6 Ways Your Email Signature Can Butcher Your Brand
With the right call-to-action, every outbound email is an opportunity to turn email recipients into brand advocates, website visitors, social media followers, or customers. Your email signature is valuable real estate for brand protection, brand promotion, driving sales, GDPR compliance, and more.
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Brand Governance
Marketing
Blog thumbnail: Top 3 Benefits of Using Email Signatures
Brand Governance
Top 3 Benefits of Using Email Signatures
Email signatures offer a clean and non-disruptive way to break through the inbox clutter in order to promote brand alignment and brand consistency. In short, email signatures can help drive customer engagement, conversions, and new sales.
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Brand Governance
Marketing
Blog thumbnail: Brand Consistency is Vital to Your Success - Here's Why
Brand Governance
Brand Consistency is Vital to Your Success - Here's Why
As marketers, we hold responsibility for ensuring our communications and marketing campaigns uphold the company brand. Email signature marketing is a great example of where brand consistency is critical to driving new sales.
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Brand Governance
Marketing
Blog thumbnail: Not Using Email Signatures? 5 Reasons You Should Reconsider
Email Signature Management
Not Using Email Signatures? 5 Reasons You Should Reconsider
Email signature marketing should be part of your overall marketing strategy and plan. Maybe you're diligent about enforcing brand consistency on companywide emails. But can you do more to use your email signature to grow your business?
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Email Signature Management
Marketing
Blog thumbnail: 6 Risks of Not Managing Company Email Signatures
Email Signature Management
6 Risks of Not Managing Company Email Signatures
Email signatures are a subtle but important marketing asset and a useful way to convey helpful company information. With email signature management, you can centrally manage employee email signatures in a way that will keep them accurate, up to date, and in line with your current brand image.
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Email Signature Management
Compliance
Blog thumbnail: Brand Protection 101
Brand Governance
Brand Protection 101
Brand perception is reality. Your corporate brand establishes your position in the market. It shapes the way people think about your business. Email signatures and email signature marketing play a big role in brand management. Adding an effective email signature management tool can help.
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Brand Governance
Marketing
Blog post thumbnail: 10 Ways to Use Everyday Email to Boost Traffic (and Leads)
Email Channel Marketing
10 Ways to Use Everyday Email to Boost Traffic (and Leads)
Email signature management and email signature marketing make it easy to increase website traffic, boost leads, and drive new business. Here are 10 ways to get started.
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Email Channel Marketing
Marketing
Blog thumbnail: 5 Mistakes to Avoid with Email Signature Marketing
Email Signature Management
5 Mistakes to Avoid with Email Signature Marketing
Email signatures must reflect the same purpose as the business emails themselves to have maximum impact. You know managing email signatures is important, but are you doing it effectively? Here are 5 mistakes to avoid with email signature marketing and email signature management.
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Email Signature Management
Marketing
Blog thumbnail: 5 Steps to Achieving Brand Alignment for Your Business
Brand Governance
5 Steps to Achieving Brand Alignment for Your Business
Brand awareness, brand voice, and brand promotion ultimately lead to brand alignment. Truly successful companies also inspire internal brand awareness and support. Brand alignment is a direct reflection of your brand's authenticity - and helps bring brand consistency across your marketing efforts.
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Brand Governance
Marketing
Blog thumbnail: 7 Mistakes You're Making with Your Email Signature Marketing
Email Signature Management
7 Mistakes You're Making with Your Email Signature Marketing
Email signatures are an efficient and economical way to increase brand awareness and drive sales. Email signatures offer a great way to deliver highly relevant, highly personalized content to your target audiences. Avoid these 7 marketing mistakes in order to maximize email signatures.
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Email Signature Management
Marketing
Blog post: Demand Gen Tips to Succeed in 2018
Email Signature Banners
Demand Gen Tips to Succeed in 2018
Demand generation and increasing quality sales leads are top of mind for all business. Follow these tips to build brand awareness and create demand for your business in an increasingly crowded market. Knowing your audience, quality lead scoring, and optimizing email marketing can boosts sales.
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Email Signature Banners
Marketing
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Marketo and Opensense integration playbook cover image - Man wearing glasses and a denim shirt works on a desktop computer in a bright, modern office
Integrations
Personalize Every Email Signature with Opensense and Marketo
Learn how to use Opensense + Marketo to create powerful targeting to deliver personalized ads beneath every employee email signature.
Integrations
Marketing
Senior living playbook cover image - Woman helping elderly man with computer, representing digital support for senior care
Regulated Industries
Email Marketing Strategies for Senior Living: Turn Employee Emails into Trusted, Brand-Building Tools
Learn how senior living brands can manage multiple compliance guidelines and locations, boost their brand, stand out from the competition, and attract top talent – all through the impactful medium of email signatures.
Regulated Industries
Marketing
ABM playbook cover image - Dartboard with pins representing targeted account-based marketing strategies
ABM
ABM Email Marketing: Email Signature Strategies for Targeted ABM Campaigns
Learn how employee email can become your new favorite ABM channel for your ABM strategy.
ABM
Marketing
Sports playbook cover image - Sports stadium representing email marketing strategies for sports teams
Email Channel Marketing
Score Big with Email Signatures for Sports Teams
Learn how sports teams can boost sales, develop partnerships, increase donations, and assist customer support.
Email Channel Marketing
Marketing
Mortgage playbook cover image - Person signing mortgage papers representing email marketing opportunities for mortgage companies
Regulated Industries
Email Signatures for Mortgage Brokers: Capture the One Massive Brand Opportunity Most Mortgage Companies Miss
Learn how mortgage companies can manage multiple compliance guidelines, locations and licenses, while boosting their brand and standing out from the competition – all through the simple, yet impactful medium of email signatures.
Regulated Industries
Marketing
Content marketing playbook cover image - Telescope with cityscape representing strategic content visibility and reach
Email Channel Marketing
Content Marketing with Email Signatures – Playbook
Learn how to leverage the millions of employee email impressions you’re already getting and distribute targeted content that aligns with your buyers' journey.
Email Channel Marketing
Marketing
Buyer's journey playbook cover image - Woman organizing sticky notes on wall representing strategic planning and buyer journey mapping
Email Signature Banners
Launch Email Ad Banners At Every Stage Of The Buyer Journey
Check out this actionable playbook where you'll learn how to align employee email with the 5 stages of the buyer's journey using content you already have.
Email Signature Banners
Marketing
Marketing automation playbook cover image - Team members collaborating around laptop representing email marketing automation strategies
Integrations
Maximize Every Email With Opensense and Marketing Automation Tools
Learn how to use Opensense + your favorite marketing automation tools to create powerful targeting to deliver personalized ads beneath every employee email signature.
Integrations
Marketing
Event marketing playbook cover image - Group of people listening to speaker with microphone representing event attendance and engagement strategies
Email Channel Marketing
Event Email Marketing: Boost Event Attendance and Engagement With our Playbook
Learn how to transform a channel you already own into your main event marketing channel and get every employee to participate in event marketing campaigns without having them lift a finger.
Email Channel Marketing
Marketing
Digital Business Cards
The Next Strategic Brand Move: Digital Business Cards
Turn your business card into a powerful marketing channel. Learn how digital business cards can tell your brand’s story, capture leads, and drive measurable results.
Digital Business Cards
Marketing
Email Signature Management
First Look: A Tour of the New Opensense Platform
Discover the reimagined Opensense platform—more than an email tool, it's now your dynamic brand, marketing, and sales engine. Check out this exclusive first look!
Email Signature Management
Marketing
Stop Being the Email Signature Help Desk Webinar
IT & Deployment
Stop Being the Email Signature Help Desk
See how IT teams standardize email signatures, enforce compliance, and reduce support tickets with centralized control.
IT & Deployment
IT
ABM
A Perfect Match: Scrappy ABM Plays That Win Top Accounts
Spark account based marketing strategies that will help you charm your accounts and find your perfect match.
ABM
Marketing
Drive Revenue with HubSpot + Employee Email: Unlock Limitless Value for Marketing Teams
Learn how to leverage the Opensense + HubSpot integration to transform employee email into a targeted ad channel & make every employee a brand builder.
Email Channel Marketing
Intro to Email Signatures: Your Best Marketing and Brand Channel
In this on-demand, see how easy it is to level up your email game to guard your brand and grow your funnel.
Email Channel Marketing
Marketing