Jass Binning

Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.

We’ve put together a collection of effective out of Thanksgiving office responses that you can use to keep your network in check and communicate your outage with humor and style.

Marketers are familiar with segmenting their target audience into personas. This ensures that you're creating content that appeals to the interests of each type of customer you're targeting. The challenge with this approach is that it can be difficult to target multiple personas within the same company — until now. With employee email as an ABM channel, teams can break the audience down even further into granular details that tap into when and how people buy.