Jass Binning

How a regional financial institution found its biggest brand risk hiding in employee email, and what it built to fix it.

Most financial institutions govern every marketing channel except the one with the most volume, employee email. Why that is changing.

Opensense is now available through TD SYNNEX StreamOne. MSP partners can now deliver centralized email signature management across every M365 and Google Workspace client.

See how IT teams are cutting signature update tickets, empowering marketing, and scaling compliance in Microsoft 365. Visit Opensense at Microsoft Ignite, Booth #5636.

Make your brand unforgettable this October. Discover strategic Halloween email signature ideas that marketing leaders use to boost engagement and brand consistency, fast.

Connect Opensense with HubSpot and Salesforce to capture real-time email engagement data directly in your CRM for better marketing attribution and sales insights.

Sales reps are flying blind without visibility into email engagement. Learn how real-time email signals like opens and clicks help teams follow up at the right moment, prioritize hot leads, and close more deals faster.

Opensense recently introduced a new, reimagined platform with upgraded email insights, analytics, and intent signals.

From email signatures to digital business cards, elevate and unify your brand presence across every touchpoint.

Enhanced analytics, more ways to optimize campaign performance, numerous targeting options, and simplified workflows

Now customers can do even more with Opensense so they can get the most of email.

Discover how the new Opensense platform turns every email into a powerful brand moment and why our customer-first approach is redefining branding, marketing, and sales.

Your business card is more than a contact—it's a brand channel. Learn how digital business cards can reinforce credibility, trust, and engagement.

Paper business cards are outdated, forgotten, and ineffective. Learn why digital business cards are the future of networking, branding, and lead generation.

Make every email count this Valentine's Day! Discover how a simple email signature update can strengthen relationships, boost engagement, and spread the love.

Learn how to build iconic brands in 2025 by blending timeless strategies with modern email marketing tools for consistent brand experiences.

Here are three ways B2B sales teams can use email engagement data to better understand their buyers and ultimately win more deals.

Employee email remains the most underutilized B2B sales engagement channel that directly impacts buyers and buying committees.

Six marketing & sales leaders share their perspectives on building customer trust and perception through a consistent visual brand.

Get expert marketing advice from 21 industry leaders for 2024. Discover proven strategies for leadership, community building, content creation, and more.

Discover 8 creative ABM campaign plays using employee email signatures. Learn how to build pipeline, accelerate deals, and retain customers with targeted campaigns.

Get festive email signature inspiration for the holiday season. Discover creative holiday-themed email signature designs and marketing campaigns.

Learn how marketing leaders balance brand consistency with creativity. Get expert insights from INBOUND23 conference speakers on brand building strategies.

Discover how executive teams can use employee email for account-based marketing. Learn targeted email signature strategies for C-level executives.

Learn how your customer success team can use employee email as a new (and effective) channel for account based marketing.

Learn how the sales team can use employee email as a new (and effective) channel for account based marketing.

Learn how the marketing team can use employee email as a new (and effective) channel for account based marketing.

Discover the power of brand building through your best brand evangelists, your team. Learn how every employee becomes a brand builder in this new era of marketing.

Marketing teams are often at capacity, but every employee in your organization can be a brand builder. Learn how to leverage employee email communications to reach your ideal audience.

Discover how employee relationships can help build big brands in the B2B world. Learn from 8 marketing leaders at the B2BMX event who share insights on prioritizing employees as a powerful component of brand strategy. Get expert advice on leveraging employee relationships to amplify your brand and make every employee a brand builder. Don't miss out on this valuable information for building better brands.

There are many features that make an email signature such a powerful branding and marketing space. Most notably, businesses and organizations can now manage all their email signatures in one place. Here are seven of the most important things to consider when choosing an email signature solution vendor to bring your signatures to life.

Get more out of your email signatures with consistent, engaging brand elements. See results like Design Pickle, who achieved 17 conversions shortly after deployment.

This blog post will provide you a no-nonsense guide on evaluating (or re-evaluating) your technology stack, and identifying the best-of-breed SaaS enterprise solutions that will lead your business forward.

Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.

We’ve put together a collection of effective out of Thanksgiving office responses that you can use to keep your network in check and communicate your outage with humor and style.

Marketers are familiar with segmenting their target audience into personas. This ensures that you're creating content that appeals to the interests of each type of customer you're targeting. The challenge with this approach is that it can be difficult to target multiple personas within the same company — until now. With employee email as an ABM channel, teams can break the audience down even further into granular details that tap into when and how people buy.

One of the best ways our team knows how to make the most of any season is through employee email signatures. This subtle-yet-effective marketing channel is one of the easiest ways you can engage with your audience and network without having to terrorize their inbox. Need some halloween inspo? We got you. Check it out.

How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.

What's the frequency illusion and how can you leverage it to create sustainable, profitable communities full of eager buyers and brand loyalists?

Get the most value out of your Opensense and HubSpot integration and extend the value of your inbound marketing campaigns even further through employee emails.

We hate wasted potential, especially when it comes to platforms that are utilized by at least 99% of B2B organizations. Find out how to make employee email your best marketing channel that drives growth and engagement across your best audience.

Marketers work hard to create high-value content but their content often falls flat after it hits the blog. Here's an email tactic that offers a subtle and cost effective way to extend the shelf-life of your greatest content.

Most businesses tend to overlook the role that their employees play in developing a brand strategy. Here’s why you need to consider your employees and their emails as a key component of your company’s brand strategy.

Learn how leading women in marketing are dealing with and overcoming, their moments of struggle and self-doubt.

Wondering how some of the top brands in the world generate buzz for their events? Check out these 5 ways leading brands use employee email to generate pre-event hype

Mailbox warming is a process used to improve email deliverability. This article discusses the pros and cons of warming a mailbox manually or automatically.

Want to improve your email deliverability? Check out these three tips that can help increase the lifespan of your mailbox and keep your messages from ending up in spam.

Love is in the air this Valentine's Day! Check out these three leading SaaS brands that have captured our hearts. From their unconventional brand strategies to their inspiring missions, these companies are sure to leave a lasting impression.

As a growth marketer, I've come across many misconceptions about what growth marketing is and how it works. In this article, I'll dispel three of the most common myths.

Email marketing is a great way to reach your customers, but there are other ways to use email that you may not have considered. Learn about creative email campaigns and how they can help your business.

Are you thinking of rebranding? Deciding between a few minor adjustments to branding elements and a total rebrand is no small task. Keep reading to learn from brands who've successfully (and not so successfully) rebranded.

Read on to learn how you can use email ad banners to keep your products top of mind, create more value, and generate more revenue from your customers.

Struggling to say thanks? Here are 5 different B2B email templates that you can swipe to help you share words of gratitude to your network this season.

If you want to build content assets that will go a long way for your brand, you’re in the right place. In this article, you'll learn the steps to build...

If you are a B2B Marketer, it's time you also get into the holiday spirit. Here are 4 plays (plus 1 you haven't thought of) to get your brand noticed!

Creating evergreen content is important for successful long-term content marketing strategies, but doing so can be difficult. Here are some ideas to get you going.

The rising costs of digital marketing channels, specifically digital advertising, are causing marketers to look for alternative ways to reach their audience...

The success of your email marketing efforts depends on multiple factors that need to be considered and managed over time to get the best result...

Overused email greetings can make or break your email, and if you are trying to get your customer’s attention, your email etiquette matters. Here are 3 commonly used...

This month's product updates are going to be a treat. You can expect email security enhancements and new integrations. Dig in

At Opensense we’ve made it easy for organizations to enable the use of displayed pronouns in email signatures. Make a difference this year by choosing...

Your email signature is more than just your name and company info. This guide will help you uncover best practices and expert design tips. Check it out...

Multi-domain management, automatic vCards, and new integrations -get in on the latest product and feature enhancements to Opensense.

Available today on all major podcasting platforms, “Growth Marketing Camp” features hosts Rex Biberston and Bobby Narang uncovering innovative growth tactics you can start applying today.

Looking for fun ideas for your holiday email signature and ad campaign? ...get inspired by these 3 festive email signatures from Buddy, Grinch, and Tommy

Watch this on-demand webinar to improve your content marketing, generate high impact content at scale, and get more leads for sales.

Watch this demo to learn how the Opensense and HubSpot integration will help you get more insights, impressions, and engagement from everyday email.

Looking for some inspiring email signatures and powerful banners? Here are our Halloween examples. Feel free to swipe them!

Watch this webinar replay to learn how modern marketers are using chatbots and email ad campaigns to scale customer acquisition and grow revenue.

Third-party cookies will be a thing of the past come 2022. Watch this on-demand webinar to learn how leading marketers prep for the cookieless future.

Learn how you can transform every outbound email into an effective and unobtrusive marketing campaign.

As your sales and marketing teams close new customer deals, there are some key metrics that should always be at top of mind. Keep reading to learn more.

Measuring the effectiveness and attribution of email banners is straightforward. Email banners are a channel like any other marketing channel. In this blog, you will learn how to measure, track, and attribute your email banner marketing ROI.

This article will walk you through the top five tips for building out a successful Instagram account for your event, plus spark your imagination by sharing three amazing brands who have done it right.

We break down the email value pyramid, the value of email signature marketing, a few reasons why it matters more than ever.

Learn about the latest and greatest product updates and enhancements to the Opensense Email Signature Platform.

The hardest time to get a clear message out is in the midst of a crisis. Here's how 6 companies are using email signatures to communicate to their teams during this crucial time.

For universities looking to drive interest, engagement, and donations, email signature banners can help. Here are 6 ideas you can use for your initiatives.

Email signature marketing from Opensense turns emails into valuable promotional real estate for account based marketing or dynamic banners. A company with 500 employees could get the equivalent of $100,000 in online advertising with email marketing signatures containing dynamic banners.

The benefits of deploying ABM in your organization expand beyond the sales cycle and into customer success and ongoing customer relationships. Here's the top 5 ABM metrics...

Leverage real time personalization through scalable email campaigns and the power of ABM with Opensense, Marketo and Ceros.

This blog will share the top 4 questions you should an email signature software or SaaS service provider before you commit.

If you are looking into email signature marketing as an ABM channel, here is a breakdown of the value and ROI of email signature banner impressions.

A post about how Opensense messed up a customer survey but recovered by showing our humanity and humility.

Office 365 email signature management means applying signatures centrally from the tenant, not from each employee's Outlook. How the two deployment methods differ, and the three problems IT hits most.

From the history of account based marketing to ABM campaign ideas and best practices, this resource has what you need to get started with ABM.

Learn how to use email signatures as an effective marketing tool with these eight ways that you may have not considered before.

Email signatures are a powerful and often underutilized marketing tool. Aside from sending people to your website, email signature marketing offers several creative ways to promote campaigns and grow your business. Read on to learn how you can effectively manage email signatures companywide.

Brand perception is reality. Your corporate brand establishes your position in the market. It shapes the way people think about your business. Email signatures and email signature marketing play a big role in brand management. Adding an effective email signature management tool can help.

Email signatures offer a clean and non-disruptive way to break through the inbox clutter in order to promote brand alignment and brand consistency. In short, email signatures can help drive customer engagement, conversions, and new sales.