As you settle into the New Year, it’s good to reflect on the year prior. If there’s one thing that’s certain, it’s that 2020 has been a transformational year for all organizations. This pandemic accelerated digital transformation, forcing businesses to find opportunities to stand out amid all the competition online.
This year, marketers are looking to be more proactive in their planning, creative in their campaigns, and agile in their execution. That’s why picking the right marketing channels for your business is critical.
Think about it - where are your target customers spending most of their time? Like 2020, we’ll bet that they’re in their homes and communicating through email. So, if you’ve got an email and a team that sends emails, it's time you extract the most value from this channel...
Email ad banners are like display ads, but for your email. It's like email marketing meets display advertising but with a human touch. Email banners function as an email signature counterpart to display ad banners. They’re found beneath or alongside the email signature text block. The best part of this channel is you don’t have to pay for banner real estate on the emails your organization is already sending. Check the example below.
What makes email ad banners better than your traditional display or retargeted ads is that they are fuelled by relationships (rather than the ad network). The larger your team, the more momentous the channel. For example, if you have a team of 100, we’re talking roughly 1,000,000+ campaign impressions (check out this email banner ad ROI blog to see the math breakdown).
That’s why some of the smartest marketing teams we work with at leading companies like Salesforce, Adobe, and Outreach are already using everyday email to get their campaigns in the inboxes of their target audience.
Check out the click-worthy holiday email banner ads we‘ve scheduled to deploy across our organization.
Kick off the new year with an animated toast to your team, customers, partners and prospects! Make your first few emails of the year count.
Imagine that baby at the bottom of your Monday morning emails.
This U.S. holiday, is celebrated near Dr. King’s birthday (Jan. 15), on the third Monday of January. We’ll be celebrating his legacy in every send.
Pro tip: If you have got a blog around this holiday, be sure to link it. If not, link the banner to relevant content that inspires.
Chinese New Year, also known as the Lunar New Year, is the biggest celebration of the year in China and other East Asian countries. This year, we’re celebrating the year of the Ox.
Here’s how we’re doing it!
Remember all of the fun Mickey Mouse cards, candy and roses you’d get on Valentines day during grade school? Well, this is the email version of that day. Be sure to have fun with it. Keep it short and sweet.
Pro Tip: Schedule your ad banners to deploy so you don't have to manually start or end the ad.
From supporting female-based organizations to engaging customers via email, there’s many ways Brands can celebrate and honor the achievements of women around the world.
Here’s how we’ll be doing it.
Pro Tip: Adding subtle animations can elevate your banner ad design without taking away from the copy.
Trying to come up with a fun way to celebrate this green holiday? Try your luck with an email ad banner this year. Here’s what we’ve come up with.
Pro Tip: A bold CTA with clear instructions is the best way to improve banner CTR.
If you’re not sure what to say for this honorable holiday, just share a salute and celebrate the brave heroes who have fought for our freedoms. Focus on paying your respects or bringing awareness to non-profits initiatives that support this holiday.
Pride Month is a time when people unite to celebrate and show support for the LGBTQ+ community. Here’s how we’ll be incorporating this powerful message using our banners during Pride month.
Pro Tip:If you’ve got some major campaigns in June, schedule your Pride ad banners to rotate across your team email alongside those banner ads. Rotating signature banners keep the interest level high for recipients.
Commonly known as Emancipation Day, Juneteenth is a celebration of black independence. It’s a day that signifies the end of slavery and the celebration of freedom for everyone in the United States.
While there’s no pre-existing playbook for what kind of messaging will truly resonates with audiences, here’s a blog that shares some insight into how other brands are showing support. As for us, we’ll be using our emails to spread awareness of this monumental day and show support to the black community.
Pro Tip: Be sure to use hints of red, green, & black when creating Juneteenth graphics.
While Independence Day generally involves backyard barbecues, fireworks, and outdoor gatherings, the last couple of years, things will be a little different. So, why not celebrate every send with some email fireworks.
Pro Tip: If and when you can safely plan a BBQ or an internal company event, you can enable your signature banners to only deploy internally. This will get your staff signing up in no time.
You cannot build awareness without educating first. Gender diversity is an issue that requires people to look outside the norm, keep assumptions at bay, and relearn how they address one another. If Brands can be a part of the solution in helping to build awareness about the importance of gender diversity, it's a win.
Pro Tip: If you are using a tool like Opensense, you can include an optional signature field that allows your team to list their pronouns.
What better way to say trick or treat than through your emails. This one’s got no tricks. Only treats.
Check it out if you dare! 😈
Veterans Day is all about commemorating our active duty troops along with American veterans. Here’s the signature banner we'll be wearing in honor of these heroes.
Thanksgiving email banner ads are an excellent way to share some thanks and gratitude through the emails your team is sending to their customers and partners before the holiday.
Here’s a fun way you can say “Chag Sameach!” to your Jewish peers during Hanukkah.
Pro Tip: Try to incorporate objects that represent this holiday like gold coins, candles, or dreidels. Opt for traditional blue and silver color. If you plan to incorporate some lights, be sure to use candles or lamps instead of Christmas lights.
There’s no better way to engage your audience than to spread some inbox joy right before they take off for the holidays. Here’s the banner we plan to don.
Need more holiday inspo? Check out our blog with some more festive examples from 2020.
We hope you enjoyed the banners. If you want to get started on building your own, you have come to the right place.
Below, we’ve included some of the rules we follow when designing our ad banners.
There are numerous free and paid tools available to enable marketers who have basic design skills to build and animate beautiful email banner ads.
Here’s a few of our favorite tools.
Designing & Editing:
Free High Resolution Photography:
Deploying Email Ad Banners:
What's the best way to deploy some serious banner game? Why, Opensense of course! 😏 With our tool, you can centrally manage your teams email signatures and email ad banners across your organization. Because Opensense works at the server level, there will be absolutely no issues in handling animations, gifs or motion graphics.
Well, there you have it. We hope you learned something new and got inspired to do something different this year to stand apart from your competition. By combining the power of everyday email with the pre-qualified audience that receives those emails, you have a monumental marketing opportunity for the taking.
To test it out yourself, just build out an email ad banner using the instructions provided above. Add it to your signature.
When you want an "easy" button for deploying your designs to the whole team, give us a shout!
Happy Emailing 💌