Feedback Loops & Why You Desperately Need Them with Matt Paige from HatchWorks
Let’s be real, most marketers don’t really understand strategy, what it means, and how to build one successfully. With so many terms getting thrown around, it’s no wonder that one of the main questions remains to be: What’s the difference between strategy, tactics, objectives, goals, and, finally, execution?
Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp.
In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn’t shy away from simplicity and how to make the complex simple.
If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you. Tune in and enjoy!