How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius
Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT.
In this episode, Lauren and Bobby Narang chat about Axonius’ differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect and resonate with their target audience. She shares the challenges faced with marketing to a technical buyer and the secret to establishing credibility within each conversation. You’ll learn the value of taking chances (& extreme ownership), experimenting, and maximizing your tech stack with a little bit of scrappiness.
If your itch is how to market your product and build a brand worthy of recognition, this episode is the scratch you need. Check it out!