This Fintech Rocketship’s Big Bet on Content Marketing Paid Off Big Time
Growth Marketing Camp, Ep. 7
The small but mighty Divvy content marketing team hustled to put together more articles in one month related to post-COVID business finance than all the previous year’s articles combined. This led to a tightening of their content strategy, a doubling down on humanizing their content, and a 4000%+ traffic increase.
The campaign had such a positive business and audience impact that it won them the coveted SAMY award from Utah Business.