Top 21 Marketing Tips for Success in 2024

Learn how the sales team can use employee email as a new (and effective) channel for account based marketing.

Learn how the marketing team can use employee email as a new (and effective) channel for account based marketing.

Marketers are familiar with segmenting their target audience into personas. This ensures that you're creating content that appeals to the interests of each type of customer you're targeting. The challenge with this approach is that it can be difficult to target multiple personas within the same company — until now. With employee email as an ABM channel, teams can break the audience down even further into granular details that tap into when and how people buy.