5 Top Tips For Pioneering an ABM Strategy at Your Company
Ivonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at SkillSoft. In this episode she shares what it took to build from the ground up, and how she landed her dream job running ABM at Mindbody. Be sure to tune in!
Never want to miss an episode? Check out this podcast and subscribe and review on Apple Podcasts, Buzzsprout, Google Podcasts, Stitcher, Spotify, TuneIn Radio, or YouTube.
Ready to show your support? 😉
If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.
- Suggest a guest by tagging them in the comments
- Like, comment, or share your favorite episodes
- Subscribe or follow the show on your platform of choice
- Give us a rating and comment if you like the episode
.svg)
