Growth Marketing Camp
Welcome to Growth Marketing Camp, a podcast powered by Opensense. We we sit down with leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.
Harnessing the Power of Owned Media with Anthony Kennada of AudiencePlus
Long ago, in the wild wild west of B2B, the loudest voices dominated. It’s safe to say that that’s not the case anymore. Now, standing out demands authenticity, creativity, boldness, and innovation.
Our latest guest embodies all of these qualities and then some. We’re thrilled to welcome Anthony Kennada, Founder and CEO of AudiencePlus, to our show. With a successful tenure as CMO at notable companies like Hopin, Front, and Gainsight, Anthony had to break away from traditional brand-building approaches and blaze a new trail. AudiencePlus didn’t just happen; it was a deliberate response to a market gap.
So he started building software, content, and community to help every company become a media company, quickly becoming a pioneer in the owned media space.
In this episode of Growth Marketing Camp Founder Stories, our host Jass Binning engages in a captivating conversation with Anthony. They dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. They discuss:
🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)
AudiencePlus’ success was not an overnight sensation, it took years of dedication and community building. Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.
We also touch on their upcoming Goldenhour conference, the new hub for the marketing community. We’ll explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle.
This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!
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Hear from our Community of B2B Marketers
We swap stories on brand, startup & unembellished career talk with the leaders that are shaping the world of B2B. Connect, learn, and grow from the Growth Marketing Camp community, including guests and listeners alike!
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Meet the Camp Counselors
Jass Binning
I’m Jass, Growth Marketing Camps’ newest co-host. If I’m not swapping stories and roasting virtual marshmallows with inspiring brand builders, you’ll find me working with my fantastic team building the Opensense brand, where I’m Director of Marketing. I like short walks to the local shops, all kinds of ramen (instant & authentic), and my coffee habits make up 80% of my personality, but if you’ve tuned into my episodes, you already knew that ;)
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Bobby Narang
I’m Bobby, an OG host at Growth Marketing Camp. I am also Founder & CCO at Opensense. I spend my days working closely with all of the business units at the company, growing and nurturing our accounts and maximizing the value they receive day in and day out. I’m a people person, DC sports fanatic, and most importantly, a proud father to my new born, Dev.