Brand Governance

Your email signature plays a big role in the way your customers, vendors, and contacts view your company. Changing your email signature at the right time can impact the success of your corporate rebrand, and allow you to maintain brand consistency and ensure that your brand alignment is on point.

Email signatures offer a great way to boost sales conversions. Forward-thinking sales leaders know how to maximize the their email signature with interesting, informative, and valuable information to dramatically impact your sales conversion rate.

GDPR creates concern around collection of personal data, obtaining consent, and telling people how it is being used. Email signatures present many challenges around GDPR (and opportunities). Being careless with your email signature, though, could lead to liability under the GDPR.

With the right call-to-action, every outbound email is an opportunity to turn email recipients into brand advocates, website visitors, social media followers, or customers. Your email signature is valuable real estate for brand protection, brand promotion, driving sales, GDPR compliance, and more.

Email signatures offer a clean and non-disruptive way to break through the inbox clutter in order to promote brand alignment and brand consistency. In short, email signatures can help drive customer engagement, conversions, and new sales.

As marketers, we hold responsibility for ensuring our communications and marketing campaigns uphold the company brand. Email signature marketing is a great example of where brand consistency is critical to driving new sales.

Email signature marketing should be part of your overall marketing strategy and plan. Maybe you're diligent about enforcing brand consistency on companywide emails. But can you do more to use your email signature to grow your business?

Email signatures are a subtle but important marketing asset and a useful way to convey helpful company information. With email signature management, you can centrally manage employee email signatures in a way that will keep them accurate, up to date, and in line with your current brand image.

Brand perception is reality. Your corporate brand establishes your position in the market. It shapes the way people think about your business. Email signatures and email signature marketing play a big role in brand management. Adding an effective email signature management tool can help.

Email signature management and email signature marketing make it easy to increase website traffic, boost leads, and drive new business. Here are 10 ways to get started.

Email signatures must reflect the same purpose as the business emails themselves to have maximum impact. You know managing email signatures is important, but are you doing it effectively? Here are 5 mistakes to avoid with email signature marketing and email signature management.

Brand awareness, brand voice, and brand promotion ultimately lead to brand alignment. Truly successful companies also inspire internal brand awareness and support. Brand alignment is a direct reflection of your brand's authenticity - and helps bring brand consistency across your marketing efforts.