The marketing and sales funnel has changed - a lot.
Instead of sales leading buyers down a sequential path to purchase, buyers are engaging in a largely independent journey. They are coming to you with varying levels of problem awareness and find themselves consuming content from different sources, mediums, and at different stages of their buyer's journey.
It's made things a bit chaotic.
Many of the tried and true marketing and sales techniques just don't cut it anymore. Businesses that don't adapt to their buyers, won't make it that far.
But take our hand. It’s all going to be okay. Because there is a massive untapped opportunity for sales and marketing teams to align their efforts to stand out from their competition and deliver an incredible journey.
If you play your cards right, you'll be able to help your buyers make a purchase decision they are confident with.