Brand Governance

The rising costs of digital marketing channels, specifically digital advertising, are causing marketers to look for alternative ways to reach their audience...

Overused email greetings can make or break your email, and if you are trying to get your customer’s attention, your email etiquette matters. Here are 3 commonly used...

SEO doesn’t have to be a herculean effort. It's as simple as asking the right questions when you craft your content strategy...

The success of your email marketing efforts depends on multiple factors that need to be considered and managed over time to get the best result...

Learn how the world’s fastest-growing companies gather intelligence before, during, and after-sales conversations in this on-demand webinar with Gong.

Your email signature is more than just your name and company info. This guide will help you uncover best practices and expert design tips. Check it out...

Branding ROI can be hard to quantify especially early on. That's why it's hard for brand marketers to get the budget they need. Follow these steps to prove...

At Opensense we’ve made it easy for organizations to enable the use of displayed pronouns in email signatures. Make a difference this year by choosing...

This month's product updates are going to be a treat. You can expect email security enhancements and new integrations. Dig in

As marketers, we hold responsibility for ensuring our communications and marketing campaigns uphold the company brand. Email signature marketing is a great example of where brand consistency is critical to driving new sales.

Learn the basics of email banners, how they work, why they work, and what you can do to get banners in every outbound email in only a few days.

Our level of connectivity is at an all-time high. We send emails from the office, answer questions from our mobile devices, or respond to leads through Salesforce. That's a lot of opportunity to maximize our email signatures for a significant impact on sales and marketing engagement activities.