Email Analytics & Tracking

You've probably heard that optimizing SPF records can help improve email deliverability. But what exactly are SPF records, and why do they matter? In this blog post, we'll take a look at why authentication is critical to email deliverability, what exactly SPF record is, and how you can use SPF Flattening to improve your efforts.

As a growth marketer, I've come across many misconceptions about what growth marketing is and how it works. In this article, I'll dispel three of the most common myths.

Email marketing is a great way to reach your customers, but there are other ways to use email that you may not have considered. Learn about creative email campaigns and how they can help your business.

Are you thinking of rebranding? Deciding between a few minor adjustments to branding elements and a total rebrand is no small task. Keep reading to learn from brands who've successfully (and not so successfully) rebranded.

If you're the not-so-serious type that likes to add a bit of spice to your emails, try out one of these 6 festive holiday Out of Office templates the next time you take time off.

Read on to learn how you can use email ad banners to keep your products top of mind, create more value, and generate more revenue from your customers.

Conquer your inbox with simplification, organization and quick actions so that you can stay on top of the workflow with these 5 email hacks.

Struggling to say thanks? Here are 5 different B2B email templates that you can swipe to help you share words of gratitude to your network this season.

If you want to build content assets that will go a long way for your brand, you’re in the right place. In this article, you'll learn the steps to build...

If you are a B2B Marketer, it's time you also get into the holiday spirit. Here are 4 plays (plus 1 you haven't thought of) to get your brand noticed!

Check out the top 8 must-follow marketing blogs that not only offer inspiration but feel fresh and offer new ideas and tactical advice, not just fluff.

Creating evergreen content is important for successful long-term content marketing strategies, but doing so can be difficult. Here are some ideas to get you going.