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How Can A Brand Stand the Test of Time? 15 [Badass] Brand Builders Chime In

How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.

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Marketing Strategy

The Complete Guide to Rebranding

Are you thinking of rebranding? Deciding between a few minor adjustments to branding elements and a total rebrand is no small task. Keep reading to learn from brands who've successfully (and not so successfully) rebranded.

January 11, 2022

by

Jass Binning

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Branding

Marketing Strategy

How to Get Brand Builders the Respect (and Budget) They Deserve

Branding ROI can be hard to quantify especially early on. That's why it's hard for brand marketers to get the budget they need. Follow these steps to prove...

May 27, 2021

by

Rex Biberston

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Branding

Blog post thumbnail: Paid vs Earned vs Owned Media - Digital marketing strategy and media types

Marketing Strategy

Email Ad Banner

Paid Media vs. Earned Media vs. Owned Media

When it comes to optimizing your digital marketing strategy, one of your most important Owned Media channels already exists right under your nose - your email signatures. Find out how you can optimize your email signature and improve the success of your digital marketing.

July 17, 2017

by

Amit Gupta

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2

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Growth Marketing