Bobby Narang author

Bobby Narang

Founder & Chief Customer Officer at Opensense

As the Founder and Chief Customer Officer at Opensense, Bobby Narang is dedicated to the intersection of customer success and product innovation. He works closely with B2B organizations to ensure their email signatures are not just compliant, but are active drivers of the customer journey. Bobby’s expertise lies in building long-term partnerships and helping brands scale their marketing operations through seamless, automated solutions.

Recent Articles by
Bobby Narang

Blog post thumbnail: More Productive Sales Reps - Sales team productivity
Email Analytics & Tracking

More productive sales reps, more quality pipeline: Why Opensense was made for your sales team

Unlock the potential of your sales team with Opensense, the ultimate conductor for targeted marketing, seamless omnichannel engagement, smart sales tracking, and compliance. Elevate your sales performance, boost conversion rates, and fill your pipeline with quality leads. Experience the power of Opensense today.
August 10, 2023
by
Bobby Narang
Max
min read
Email Compliance
Blog post thumbnail: Risky Business - Email compliance and regulatory landscape
Compliance & Security

Risky Business: The High Cost of Non-Compliance in Today's Regulatory Landscape

In today's business climate, compliance management is crucial for high-risk industries. The cost of non-compliance can be significant, leading to costly fines, damaged reputations, and legal action.
May 8, 2023
by
Bobby Narang
Max
min read
Email Compliance
Blog post thumbnail: GDPR for Sales Outreach - Sales compliance and GDPR
Compliance & Security

GDPR for Sales Outreach: How to Prospect While Staying Compliant

Data privacy and protection have become crucial concerns for organizations and consumers. This guide will explain in detail what GDPR is, what it entails, and how you can engage in cold emailing while staying compliant.
December 6, 2022
by
Bobby Narang
Max
min read
Email Compliance
Blog post thumbnail: The End of Email Pixels—the Looming Crackdown in Email Privacy
Compliance & Security

The End of Email Pixels—the Looming Crackdown in Email Privacy

What rights do you have to customer prospects’ data? And what rights do those customer prospects have when interacting with your brand? Like many other things in life, privacy compliance is subject to interpretation. Keep reading to understand the questions businesses should be thinking about.
October 17, 2022
by
Bobby Narang
Max
min read
Email Compliance
Blog post thumbnail: Email signatures—the untapped channel your marketing and sales teams need right now
Email Channel Marketing

Email signatures—the untapped channel your marketing and sales teams need right now

What if I told you that your brand could reach 1 million people every year...without paid ads? You would think I was crazy, right? Luckily for my team at Opensense, I'm not.
September 14, 2022
by
Bobby Narang
Max
min read
Employee Email
Blog post thumbnail: The Future of Display Ads Includes Your Inbox (Opensense + RollWorks)
Integrations

The Future of Display Ads Includes Your Inbox (Opensense + RollWorks)

What if you could combine two of the largest, most effective channels for connecting to your audience in a B2B marketing world? By combining the power of web and email, marketers are able to target top accounts thanks to the RollWorks + Opensense integration.
July 26, 2022
by
Bobby Narang
Max
min read
Opensense News
Blog post thumbnail: The Ultimate Guide to Compliant Cold Email Outreach
Compliance & Security

The Ultimate Guide to Compliant Cold Email Outreach (Updated for 2022)

Since B2B cold email outreach and prospecting involves the processing of personal data, there are some key factors you need to take into consideration when emailing. This comprehensive guide will outline how enterprise teams can ensure their emails remain compliant.
June 22, 2022
by
Bobby Narang
Max
min read
Email Compliance
Blog post thumbnail: Standing Out at Dreamforce - Event marketing and brand differentiation strategies
Salesforce

How To Stand Out From a Crowd at Dreamforce

Why email signature banners are the last, best untapped marketing channel - and how to use them to stand out in a crowd (even at Dreamforce).
November 19, 2019
by
Bobby Narang
Max
min read
Employee Email
Blog thumbnail: Would You Turn Down $100k in Free Advertising?
Email Signature Banners

Would You Turn Down $100k in Free Advertising?

Email signature marketing from Opensense turns emails into valuable promotional real estate for account based marketing or dynamic banners. A company with 500 employees could get the equivalent of $100,000 in online advertising with email marketing signatures containing dynamic banners.
January 28, 2019
by
Bobby Narang
Max
min read
Growth Marketing
Blog thumbnail: 2 Simple Steps to Rocking Your Sales Performance
Email Channel Marketing

2 Simple Steps to Rocking Your Sales Performance

Sales leaders know that success boils down to two things, preparation and execution. These two elements can improve your sales pipeline and forecast, and ultimately boost sales performance and efficiency. Opensense email signatures help sales people transform into sales leaders.
October 23, 2018
by
Bobby Narang
Max
min read
Employee Email
Blog post thumbnail: Join Opensense at Dreamforce
Salesforce

Join Opensense at Dreamforce

Using Opensense for Salesforce, you can centrally manage Salesforce signatures, disclaimers, and campaigns across all emails and VisualForce templates, all targeted based on lead/contact/account attributes. Visit Opensense at Dreamforce - Moscone South Booth 1845.
September 26, 2018
by
Bobby Narang
Max
min read
Blog thumbnail: 5 Steps to Achieving Brand Alignment for Your Business
Brand Governance

5 Steps to Achieving Brand Alignment for Your Business

Brand awareness, brand voice, and brand promotion ultimately lead to brand alignment. Truly successful companies also inspire internal brand awareness and support. Brand alignment is a direct reflection of your brand's authenticity - and helps bring brand consistency across your marketing efforts.
July 27, 2018
by
Bobby Narang
Max
min read
Branding
Blog thumbnail: 3 Ways Sales Leaders Use Email Signatures to Drive Higher Conversions
Email Signature Banners

3 Ways Sales Leaders Use Email Signatures to Drive Higher Conversions

Email signatures offer a great way to boost sales conversions. Forward-thinking sales leaders know how to maximize the their email signature with interesting, informative, and valuable information to dramatically impact your sales conversion rate.
May 9, 2018
by
Bobby Narang
Max
min read
Growth Marketing

Recent Podcasts Hosted by
Bobby Narang

Podcast thumbnail: Unleashing the Power of Voice Intelligence to Forge Human Connection - Episode 91
Growth Marketing

Unleashing the Power of Voice Intelligence to Forge Human Connection

Masami Middleton, CMO at CallRail, explains how AI-powered voice analysis optimizes marketing campaigns and uncovers customer insights from phone calls.
June 27, 2023
by
Bobby Narang
Max
min read
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Podcast thumbnail: Uncover Hidden Demand and Skyrocket Your Growth with ABM with Jodi Cerretani from RollWorks - Episode 84
Growth Marketing

Uncover Hidden Demand and Skyrocket Your Growth with ABM w/ Jodi Cerretani from RollWorks

Jodi Cerretani, VP of Revenue Marketing at RollWorks, shares how ABM can become your growth backbone and provide personalized marketing at scale.
April 4, 2023
by
Bobby Narang
Max
min read
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Podcast thumbnail: Making the Leap - How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial Dreams - Episode 78
Founder Stories

Making the Leap: How Brandon Powell Cut the Corporate Parachute to Pursue His Entrepreneurial Dreams

In this episode, Brandon Powell, CEO of HatchWorks, shares his journey from age 12 to scaling a 200+ employee company generating millions in revenue.
January 31, 2023
by
Bobby Narang
Max
min read
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Podcast thumbnail: Drive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum Metric - Episode 77
Growth Marketing

Drive Demand with Email Marketing & Segmentation with Jeremy Fischer from Quantum Metric

In this episode, Jeremy Fischer, Demand Marketing Specialist at Quantum Metric, shares email segmentation strategies, chatbot automation tactics, and more.
January 24, 2023
by
Bobby Narang
Max
min read
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Podcast thumbnail: Client Is King - Building a Marketing Agency That Drives Growth with Tyler Jordan - Episode 76
Founder Stories

Client Is King: Building a Marketing Agency That Drives Growth with Tyler Jordan

Tyler Jordan, CEO of Jordan Digital Marketing, reveals how to build successful marketing agencies and drive growth with a client-first mentality and transparency.
January 17, 2023
by
Bobby Narang
Max
min read
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Podcast thumbnail: Building a Balanced Economic Model That Supports Growth and People with Bryan Karas - Episode 73
Growth Marketing
Founder Stories

Building a Balanced Economic Model That Supports Growth and People with Bryan Karas

Bryan Karas, Founder of Playbook Media & GrowTal, shares channel expansion strategies for early-stage startups that support growth and people over profit.
November 8, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: How To Establish and Measure Brand Trust with Vena Solutions Tamara Kitić Yarovoy - Episode 71
Brand & Community
Growth Marketing

How To Establish and Measure Brand Trust with Vena Solutions' Tamara Kitić Yarovoy

Vena Solutions' Tamara Kitić Yarovoy shares how to measure community ROI and shift from MQL to MQA approach with ABM alignment.
October 18, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius
Growth Marketing
Brand & Community

How to Build a Standout Cybersecurity Brand with Lauren Kersanske from Axonius

Axonius' Lauren Kersanske shares cybersecurity brand differentiation strategies and how to connect with technical buyers.
October 4, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: How Gated Helps People Take Control of Their Attention with Melissa Moody
Brand & Community
Growth Marketing

How Gated Helps People Take Control of Their Attention with Melissa Moody

Gated Co-Founder Melissa Moody shares how to build audience before product and create Slack communities for marketers.
August 2, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: The Blueprint for a Successful Content Strategy with Proposify Nadia Milani - Episode 60
Growth Marketing
Brand & Community

The Blueprint for a Successful Content Strategy with Proposify's Nadia Milani

Proposify VP Marketing Nadia Milani shares benefits of edutainment & infotainment video content for successful marketing strategies.
July 12, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: The Performance vs. Brand Advertising Battle with David Rodnitzky - Episode 57
Growth Marketing
Founder Stories

The Performance vs. Brand Advertising Battle with David Rodnitzky

3Q Digital founder David Rodnitzky shares insights on Google/Facebook advertising evolution and AI vs. Humans in marketing.
June 7, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: How Marketing Can Create Easy Conversations for Sales
Growth Marketing

How Marketing Can Create Easy Conversations for Sales

LaunchDarkly's Maurice Maxwell shares how marketing creates easy sales conversations and optimizes LinkedIn for growth.
May 17, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: Crawford & Company's Digital Journey with Scott Bynoe
Growth Marketing

Crawford & Company's Digital Journey with Scott Bynoe

Crawford & Company's Scott Bynoe shares why tech leaders must never stop innovating to avoid commoditization.
April 19, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: B2B Marketing is Broken - Here's How Chris Walker Would Fix It
Brand & Community
Growth Marketing

B2B Marketing is Broken - Here's How Chris Walker Would Fix It

Refine Labs' Chris Walker reveals what's broken in B2B marketing and how to fix it with meaningful movements.
April 12, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: Catherine Dummitt's Extremely Bold and Shockingly Witty Pinata Campaign That Caught Unicorn's Attention
Growth Marketing

Catherine Dummitt's Extremely Bold and Shockingly Witty Pinata Campaign That Caught Unicorn's Attention

Narvar's Catherine Dummitt shares how a creative pinata campaign caught unicorn attention and broke through noise.
March 22, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: New Host On the Block - Jass Binning joins Growth Marketing Camp - Episode 45
Growth Marketing

New Host On the Block - Jass Binning joins Growth Marketing Camp

Meet new co-host Jass Binning, Opensense Director of Marketing, as she shares her career path and key marketing learnings.
March 8, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: We're Hopping On A TikTok Train For B2B With Refine Labs' Todd Clouser
Brand & Community
Growth Marketing

We're Hopping On A TikTok Train For B2B With Refine Labs' Todd Clouser

Refine Labs' Todd Clouser shares how to get started on TikTok for B2B and break LinkedIn algorithms.
March 1, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: How One BBQ With Friends Changed Jimmy Daly's Career Path
Founder Stories
Brand & Community

How One BBQ With Friends Changed Jimmy Daly's Career Path

Superpath CEO Jimmy Daly shares how humble beginnings, patience, and focus led to building a successful content marketing community.
February 22, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: How PDQ Won the Community Building Game Through Trusted Organic Content
Brand & Community
Growth Marketing

How PDQ Won the Community Building Game Through Trusted Organic Content

PDQ's Kelly Hammer shares how to build strong communities through authentic content and turning customers into evangelists.
February 1, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: Creating Inherent Emotions on LinkedIn with Daniel Murray
Brand & Community

Creating Inherent Emotions on LinkedIn with Daniel Murray

Clearbit's Daniel Murray shares how to create scroll-stopping LinkedIn content and build thought leadership.
January 18, 2022
by
Bobby Narang
Max
min read
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Podcast thumbnail: Joseph Lewin Journey to Marketing through Travel Blogging in Africa - Episode 39
Career Development
Growth Marketing

Joseph Lewin's Journey to Marketing through Travel Blogging in Africa

CADENAS PARTsolutions' Joseph Lewin shares his journey from travel blogger to industrial marketing expert.
December 21, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: Loopio Secret Sauce for Success Through Simplicity And Video - Episode 38
Growth Marketing

Loopio's Secret Sauce for Success Through Simplicity And Video

Loopio's Alison Hayter shares how simple product videos and sales collaboration drive successful marketing campaigns.
December 14, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: A Sneak Peek Into Pendo's Jellyfish Model for Product Marketing
Growth Marketing

A Sneak Peek Into Pendo's Jellyfish Model for Product Marketing

Pendo's Marcus Andrews reveals the Jellyfish model for product marketing and the importance of empathy in storytelling.
November 30, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: PandaDoc Secret Mission to Empower SMB Davids to Take on the Goliaths - Episode 36
Growth Marketing

PandaDoc's Secret Mission to Empower SMB Davids to Take on the Goliaths

PandaDoc VP Marketing Shawn Herring reveals how SMB companies can compete with industry giants through strategic marketing.
November 16, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: That One Time Content Marketing Saved the World (for StackAdapt) - Episode 31
Growth Marketing

That One Time Content Marketing Saved the World (for StackAdapt)

StackAdapt's Christiana Marouchos pivoted marketing strategy in 2020, transforming company trajectory through digital-first approach.
September 28, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: How Postal.io Trojan Horsed Their Own Product and Launched Postal Events
Growth Marketing

How Postal.io Trojan Horsed Their Own Product and Launched Postal Events

Postal's Lauren Alt Kishpaugh reveals how she launched Postal Events in 30 days using their own product.
July 20, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: HubSpot Leading Growth Marketer For Startups Nails Virtual Events - Episode 8
Growth Marketing

Hubspot's Leading Growth Marketer For Startups Nails Virtual Events

HubSpot's Carl Pieri shares how his team built virtual startup conferences that rivaled in-person accelerators.
March 16, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: How Marketing Drove a Unified Digital Transformation Post-Acquisition
Growth Marketing

How Marketing Drove a Unified Digital Transformation Post-Acquisition

Syncari's Aubrey Morgan shares how to drive unified digital transformation and brand differentiation post-acquisition.
March 2, 2021
by
Bobby Narang
Max
min read
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Podcast thumbnail: How to Be an Agile Marketer and Pivot in Hard Times
Growth Marketing

How to Be an Agile Marketer and Pivot in Hard Times

Lionbridge CMO Jamie Punishill shares how to pivot marketing strategy during challenging times and focus on revenue.
January 22, 2021
by
Bobby Narang
Max
min read
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