The Ultimate 2026 B2B Email Ad Banner Playbook

Learn how email ad banners turn everyday email sends into high-impact brand and revenue opportunities.

Make your brand unforgettable this October. Discover strategic Halloween email signature ideas that marketing leaders use to boost engagement and brand consistency, fast.

Connect Opensense with HubSpot and Salesforce to capture real-time email engagement data directly in your CRM for better marketing attribution and sales insights.

Discover strategies to build a sales culture that scales with your business growth and drives consistent revenue results.

Learn how email engagement data can help lenders, brokers, and mortgage companies strategically plan their next move.

See how other lenders and mortgage companies are turning simple, overlooked brand touchpoints into strategic marketing wins.

Sales reps are flying blind without visibility into email engagement. Learn how real-time email signals like opens and clicks help teams follow up at the right moment, prioritize hot leads, and close more deals faster.

Opensense recently introduced a new, reimagined platform with upgraded email insights, analytics, and intent signals.

From email signatures to digital business cards, elevate and unify your brand presence across every touchpoint.

Enhanced analytics, more ways to optimize campaign performance, numerous targeting options, and simplified workflows

Now customers can do even more with Opensense so they can get the most of email.

Discover how the new Opensense platform turns every email into a powerful brand moment and why our customer-first approach is redefining branding, marketing, and sales.

Your business card is more than a contact—it's a brand channel. Learn how digital business cards can reinforce credibility, trust, and engagement.

Paper business cards are outdated, forgotten, and ineffective. Learn why digital business cards are the future of networking, branding, and lead generation.

Make every email count this Valentine's Day! Discover how a simple email signature update can strengthen relationships, boost engagement, and spread the love.

Learn how to build iconic brands in 2025 by blending timeless strategies with modern email marketing tools for consistent brand experiences.

Here are three ways B2B sales teams can use email engagement data to better understand their buyers and ultimately win more deals.

Employee email remains the most underutilized B2B sales engagement channel that directly impacts buyers and buying committees.

Learn how senior living facilities can use email signatures to enhance brand consistency, drive engagement, and boost recruitment. Discover actionable strategies to elevate your email marketing efforts in this comprehensive guide.

Six marketing & sales leaders share their perspectives on building customer trust and perception through a consistent visual brand.

Create impactful email signatures with our essential checklist for senior living brands to enhance credibility, connect with clients, and showcase excellence.

Are you a mortgage professional looking for ways to be more strategic with email? Here are a few ideas and examples.

Complete email signature audit checklist for mortgage companies. Discover common mistakes and best practices to ensure professional, compliant email signatures.

Get expert marketing advice from 21 industry leaders for 2024. Discover proven strategies for leadership, community building, content creation, and more.

Discover 8 creative ABM campaign plays using employee email signatures. Learn how to build pipeline, accelerate deals, and retain customers with targeted campaigns.

Get festive email signature inspiration for the holiday season. Discover creative holiday-themed email signature designs and marketing campaigns.

Learn how marketing leaders balance brand consistency with creativity. Get expert insights from INBOUND23 conference speakers on brand building strategies.

Discover how executive teams can use employee email for account-based marketing. Learn targeted email signature strategies for C-level executives.

Learn how your customer success team can use employee email as a new (and effective) channel for account based marketing.

Learn how the sales team can use employee email as a new (and effective) channel for account based marketing.

Learn how the marketing team can use employee email as a new (and effective) channel for account based marketing.

Unlock the potential of your sales team with Opensense, the ultimate conductor for targeted marketing, seamless omnichannel engagement, smart sales tracking, and compliance. Elevate your sales performance, boost conversion rates, and fill your pipeline with quality leads. Experience the power of Opensense today.

Discover the power of brand building through your best brand evangelists, your team. Learn how every employee becomes a brand builder in this new era of marketing.

In today's business climate, compliance management is crucial for high-risk industries. The cost of non-compliance can be significant, leading to costly fines, damaged reputations, and legal action.

Navigate the ever-changing regulatory landscape of email compliance. Discover the challenges businesses face, the risks of non-compliance, and email-based solutions for better control.

Marketing teams are often at capacity, but every employee in your organization can be a brand builder. Learn how to leverage employee email communications to reach your ideal audience.

Discover how employee relationships can help build big brands in the B2B world. Learn from 8 marketing leaders at the B2BMX event who share insights on prioritizing employees as a powerful component of brand strategy. Get expert advice on leveraging employee relationships to amplify your brand and make every employee a brand builder. Don't miss out on this valuable information for building better brands.

Discover how B2B businesses humanize their brand and why prioritizing employee relationships is crucial for standing out in a crowded market. Learn effective strategies, including employee advocacy and influencer marketing, to forge stronger connections with your target audience.

There are many features that make an email signature such a powerful branding and marketing space. Most notably, businesses and organizations can now manage all their email signatures in one place. Here are seven of the most important things to consider when choosing an email signature solution vendor to bring your signatures to life.

Discover the benefits of a centralized email signature solution and learn best practices for creating company-wide professional and compliant email signatures for your team. Improve your brand image and save time and resources with our guidance.

Get more out of your email signatures with consistent, engaging brand elements. See results like Design Pickle, who achieved 17 conversions shortly after deployment.

This blog post will provide you a no-nonsense guide on evaluating (or re-evaluating) your technology stack, and identifying the best-of-breed SaaS enterprise solutions that will lead your business forward.

Data privacy and protection have become crucial concerns for organizations and consumers. This guide will explain in detail what GDPR is, what it entails, and how you can engage in cold emailing while staying compliant.

Email signatures are important enough to be distributed in some manner to every employee within your company but where we see the biggest issue is in maintenance and management. Brands often go through rebrands yet many employees continue to sport the old logo.

We’ve put together a collection of effective out of Thanksgiving office responses that you can use to keep your network in check and communicate your outage with humor and style.

Marketers are familiar with segmenting their target audience into personas. This ensures that you're creating content that appeals to the interests of each type of customer you're targeting. The challenge with this approach is that it can be difficult to target multiple personas within the same company — until now. With employee email as an ABM channel, teams can break the audience down even further into granular details that tap into when and how people buy.

One of the best ways our team knows how to make the most of any season is through employee email signatures. This subtle-yet-effective marketing channel is one of the easiest ways you can engage with your audience and network without having to terrorize their inbox. Need some halloween inspo? We got you. Check it out.

What rights do you have to customer prospects’ data? And what rights do those customer prospects have when interacting with your brand? Like many other things in life, privacy compliance is subject to interpretation. Keep reading to understand the questions businesses should be thinking about.

When it comes to testing marketing and brand building strategies, agencies and organizations are quick to abandon initiatives too quickly. But in 2022 and beyond, it’s crucial to focus on playing the long game if you’re hoping to build a memorable B2B brand.

How can a brand stand the test of time? We had the honor of connecting with more than a dozen Brand Builders at HubSpot’s Inbound22 Conference this year and asked each of them this very question. Here's what they had to say.

What if I told you that your brand could reach 1 million people every year...without paid ads? You would think I was crazy, right? Luckily for my team at Opensense, I'm not.

What's the frequency illusion and how can you leverage it to create sustainable, profitable communities full of eager buyers and brand loyalists?

Get the most value out of your Opensense and HubSpot integration and extend the value of your inbound marketing campaigns even further through employee emails.

What if you could combine two of the largest, most effective channels for connecting to your audience in a B2B marketing world? By combining the power of web and email, marketers are able to target top accounts thanks to the RollWorks + Opensense integration.

After the recent changes in email compliance regulations, businesses must reconsider their cold email outreach campaign strategy. To avoid getting hit by fines and breaking regional laws, be sure to check out the email compliance checklist for cold outreach in 2022.

Since B2B cold email outreach and prospecting involves the processing of personal data, there are some key factors you need to take into consideration when emailing. This comprehensive guide will outline how enterprise teams can ensure their emails remain compliant.

We hate wasted potential, especially when it comes to platforms that are utilized by at least 99% of B2B organizations. Find out how to make employee email your best marketing channel that drives growth and engagement across your best audience.

Marketers work hard to create high-value content but their content often falls flat after it hits the blog. Here's an email tactic that offers a subtle and cost effective way to extend the shelf-life of your greatest content.

Learn how you can comply with one of Canada's strictest regulations by following these CASL regulations for B2B email outreach. By understanding the law, you'll be able to communicate more effectively and build trust in your brand.

GDPR made its mark in May 2018, and along with it, a series of new rules and regulations came about. We'll explore the implications of the GDPR for B2B businesses and offer some tips to help you move closer to an optimal state of compliance.

Most businesses tend to overlook the role that their employees play in developing a brand strategy. Here’s why you need to consider your employees and their emails as a key component of your company’s brand strategy.

n: Despite being enacted in May 2018, many businesses are still unclear about what GDPR is and how it will affect them. In this article, we break down everything you need to know about email compliance and GDPR.

Learn how leading women in marketing are dealing with and overcoming, their moments of struggle and self-doubt.

Wondering how some of the top brands in the world generate buzz for their events? Check out these 5 ways leading brands use employee email to generate pre-event hype

Mailbox warming is a process used to improve email deliverability. This article discusses the pros and cons of warming a mailbox manually or automatically.

Jass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host and boy, we interview our new co-host, Jass, and we interview her about her career path and the learnings she picked up along the way.

Want to improve your email deliverability? Check out these three tips that can help increase the lifespan of your mailbox and keep your messages from ending up in spam.

Learn about email authentication and how you can use it to protect your company's email communications.

You've probably heard that optimizing SPF records can help improve email deliverability. But what exactly are SPF records, and why do they matter? In this blog post, we'll take a look at why authentication is critical to email deliverability, what exactly SPF record is, and how you can use SPF Flattening to improve your efforts.

Love is in the air this Valentine's Day! Check out these three leading SaaS brands that have captured our hearts. From their unconventional brand strategies to their inspiring missions, these companies are sure to leave a lasting impression.

As a growth marketer, I've come across many misconceptions about what growth marketing is and how it works. In this article, I'll dispel three of the most common myths.

Email marketing is a great way to reach your customers, but there are other ways to use email that you may not have considered. Learn about creative email campaigns and how they can help your business.

Are you thinking of rebranding? Deciding between a few minor adjustments to branding elements and a total rebrand is no small task. Keep reading to learn from brands who've successfully (and not so successfully) rebranded.

If you're the not-so-serious type that likes to add a bit of spice to your emails, try out one of these 6 festive holiday Out of Office templates the next time you take time off.

Read on to learn how you can use email ad banners to keep your products top of mind, create more value, and generate more revenue from your customers.

Conquer your inbox with simplification, organization and quick actions so that you can stay on top of the workflow with these 5 email hacks.

Struggling to say thanks? Here are 5 different B2B email templates that you can swipe to help you share words of gratitude to your network this season.

If you want to build content assets that will go a long way for your brand, you’re in the right place. In this article, you'll learn the steps to build...

If you are a B2B Marketer, it's time you also get into the holiday spirit. Here are 4 plays (plus 1 you haven't thought of) to get your brand noticed!

Check out the top 8 must-follow marketing blogs that not only offer inspiration but feel fresh and offer new ideas and tactical advice, not just fluff.

Creating evergreen content is important for successful long-term content marketing strategies, but doing so can be difficult. Here are some ideas to get you going.

The rising costs of digital marketing channels, specifically digital advertising, are causing marketers to look for alternative ways to reach their audience...

Check out this actionable playbook where you'll learn how to align everyday email with the 5 stages of the buyer's journey using content you already have.

Overused email greetings can make or break your email, and if you are trying to get your customer’s attention, your email etiquette matters. Here are 3 commonly used...

The success of your email marketing efforts depends on multiple factors that need to be considered and managed over time to get the best result...

This month's product updates are going to be a treat. You can expect email security enhancements and new integrations. Dig in

Check out this actionable content marketing playbook that will help you amplify your best content to the people that matter most to your brand.

At Opensense we’ve made it easy for organizations to enable the use of displayed pronouns in email signatures. Make a difference this year by choosing...

Branding ROI can be hard to quantify especially early on. That's why it's hard for brand marketers to get the budget they need. Follow these steps to prove...

Struggling to hit your event targets? Check out this Event Marketing Playbook that details the plays you can run before, during, and after your event.

SEO doesn’t have to be a herculean effort. It's as simple as asking the right questions when you craft your content strategy...

Learn how Opensense and marketing automation tools can create powerful targeting to deliver personalized ads beneath every employee email signature.

Your email signature is more than just your name and company info. This guide will help you uncover best practices and expert design tips. Check it out...

The nation's largest mortgage lender, United Wholesale Mortgage, makes the move from their previous signature solution to Opensense. Here are the reasons..

Learn how the world’s fastest-growing companies gather intelligence before, during, and after-sales conversations in this on-demand webinar with Gong.

Multi-domain management, automatic vCards, and new integrations -get in on the latest product and feature enhancements to Opensense.

Learn more about why Cvent's marketing team decided to make the switch from their previous email signature solution to Opensense.

Available today on all major podcasting platforms, “Growth Marketing Camp” features hosts Rex Biberston and Bobby Narang uncovering innovative growth tactics you can start applying today.

Looking for fun ideas for your holiday email signature and ad campaign? ...get inspired by these 3 festive email signatures from Buddy, Grinch, and Tommy

Watch this on-demand webinar to improve your content marketing, generate high impact content at scale, and get more leads for sales.