.svg)
Growth Marketing Camp Podcasts
Welcome to Growth Marketing Camp, a podcast powered by Opensense. We we sit down with leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.
The Power Of Empathetic Leadership with Jorge Soto from AssetMule
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.
For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.
In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a platform for product marketers to build interactive sales assets that engage buyers and win more business.
Here's what’s in store:
🔥 Finding the Right Co-Founders - Learn the green and red flags to watch for when choosing a co-founder to ensure a successful partnership.
🔥 B2B Founder Tactics - Get insights into the tactics Jorge uses to drive his B2B business forward and make meaningful connections with customers.
🔥 Burnout Management - Discover how to juggle multiple roles—sales pro, market researcher, product marketer—and maintain balance and well-being.
Jorge also challenges outdated notions of leadership, arguing that empathy and authenticity can be just as powerful as ambition. He debunks the myth that you need to be harsh to succeed and shares why being heart-centered can lead to better outcomes for your team and your business.
Don’t miss this episode if you’re looking for fresh perspectives on leading a startup.
Tune in and learn how:
Never want to miss an episode? Check out this podcast and subscribe and review on Apple Podcasts, Buzzsprout, Google Podcasts, Spotify, TuneIn Radio, or YouTube.
Ready to show your support? 😉
If you’ve listened to the show and learned a thing or two, we’d appreciate it if you shared the love. Here are some ways you can help us to get this podcast out there.
- Suggest a guest by tagging them in the comments
- Like, comment, or share your favorite episodes
- Subscribe or follow the show on your platform of choice
- Give us a rating and comment if you like the episode
Hear from our Community of B2B Marketers
We swap stories on brand, startup & unembellished career talk with the leaders that are shaping the world of B2B. Connect, learn, and grow from the Growth Marketing Camp community, including guests and listeners alike!
Follow along.avif)
Meet the Camp Counselors
Jass Binning
Jass Binning serves as the Director of Marketing at Opensense, where she oversees the strategic growth and brand positioning of the platform. Jass specializes in high-growth SaaS marketing, focusing on demand generation and brand consistency across complex digital landscapes. Her insights help marketers turn routine business processes into scalable revenue-generating opportunities.
Bobby Narang
As the Founder and Chief Customer Officer at Opensense, Bobby Narang is dedicated to the intersection of customer success and product innovation. He works closely with B2B organizations to ensure their email signatures are not just compliant, but are active drivers of the customer journey. Bobby’s expertise lies in building long-term partnerships and helping brands scale their marketing operations through seamless, automated solutions.